Team working on business framework strategy
The Framework

4 LEVELS.
TOTAL
ALIGNMENT.

The complete business operating system that connects strategy to execution through 90-day cycles.

Explore

THE
FRAMEWORK

Click on each stage below to reveal detailed benefits, real-world examples, and how it connects to your strategy.

ARC ONE 90-DAY STRATEGIC VISION WAVE 1 30 DAYS WAVE 2 30 DAYS WAVE 3 30 DAYS MILESTONE WEEKLY MILESTONE WEEKLY MILESTONE WEEKLY MILESTONE WEEKLY MILESTONE WEEKLY MILESTONE WEEKLY TASKSDaily TASKSDaily TASKSDaily TASKSDaily TASKSDaily TASKSDaily ↑ Every task traces back to your 90-day strategic goal ↑

Arc

90-Day Strategic Vision

The Core Concept

Your North Star — the single, clear strategic goal that drives all organizational activity for the next 90 days.

Key Metrics

Success measured in strategic outcomes, not activity

Key Benefits

  • Creates complete organizational alignment
  • Eliminates conflicting priorities
  • Measurable outcomes that matter
  • Leadership clarity and direction

Real World Examples

"Launch new product line generating £500K revenue"
"Reduce customer acquisition cost by 30%"

Wave

30-Day Execution Sprints

The Core Concept

Three consecutive 30-day sprints that break your Arc into manageable phases. Each Wave has specific deliverables that build momentum toward your goal.

Key Metrics

Track deliverables, team velocity, and sprint health

Key Benefits

  • Phased delivery reduces risk
  • Regular checkpoints and adjustments
  • Team capacity planning and allocation
  • Visible progress every month

Real World Examples

"Wave 1: Product design and market validation"
"Wave 2: Build MVP and beta testing"

Milestone

Weekly Checkpoints

The Core Concept

Weekly achievements that keep teams focused and provide early warning signals. Milestones are where cross-functional work comes together.

Key Metrics

Completion rate, blockers, and team health

Key Benefits

  • Weekly wins build team momentum
  • Early risk identification
  • Cross-functional coordination points
  • Stakeholder visibility and confidence

Real World Examples

"Complete user research interviews (12 customers)"
"Finalize product specifications document"

Task

Daily Actions

The Core Concept

Individual work items with clear ownership. Every task connects directly to a Milestone, which builds a Wave, which drives the Arc forward.

Key Metrics

Task completion, blockers, and individual velocity

Key Benefits

  • Clear ownership and accountability
  • Direct line of sight to strategic goals
  • Real-time progress tracking
  • Immediate feedback loops

Real World Examples

"Schedule customer interview calls"
"Write feature specification: payment flow"

WHY 90 DAYS?

LONG ENOUGH

Achieve meaningful outcomes that move the needle on strategic objectives

SHORT ENOUGH

Create urgency and maintain momentum without overwhelming teams

PERFECT FIT

Pivot and adjust without losing a year to rigid annual plans

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SYSTEMISE?

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